PPL, is the trend

Affiliate market in Asia seems as in the ice age. No affiliate is really understanding that the trend of it is leading to PPS.
They are keen to do PPC or PPL, by which is easy to cheat. It results that merchants are reluctant to do affiliate marketing in Asia. The high rate of fraud has intimidated many potential business.
On another side, affiliates are still wandering in PPC and PPL. However, in western, the affiliate marketing has done a successful business basing on PPL.
If in Asia, affiliate marketing is still stick to PPC and PPL, or if the fraud ad rank can not be reduced, the e-commerce in Asia will never keep up with the western.