A big challenge for the foreign company to get business started in China is how soon to become localise. It is not only a matter of setting the office and recruiting the Chinese staffs, but also a management system and management ideology.
Foreign e-commerce companies are meeting another localisation challenge- price fighting.
Due to the early development and much mature and health market of e-commerce in Europe and USA, how to make own business bigger, is never a reason for beginning a price fighting. However, in China, these foreign companies will be in such an awkward- high standard for getting business started or low profit and no standard for starting the business.
Foreign e-commerce companies are meeting another localisation challenge- price fighting.
Due to the early development and much mature and health market of e-commerce in Europe and USA, how to make own business bigger, is never a reason for beginning a price fighting. However, in China, these foreign companies will be in such an awkward- high standard for getting business started or low profit and no standard for starting the business.
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